French Government Anti-smoking Advertising Campaign
Koji Morimoto, STUDIO4℃’s prestigious director, was responsible for the interactive cyberspace introduced on the website. Linking the site to Deb camera and Facebook, the audience is able to experience the message, “to give in to the temptation of ‘Cool’ tobacco is very much like having your life manipulated by the tobacco companies”. Acclaimed for its quality and entirely new social approach, this content received the Cannes Cyber Lions Silver Award at the 2011 International Festival of Creativity (formerly Cannes International Advertising Festival).
Dir. Koji Morimoto